To gather some terms together on the topic of advertising
Advertising
Noun
A marketing process that uses advertisements aimed at potential customers for the purpose of promoting products or services.
Example: Cigarette advertising has been banned.
fr: Publicité
Advertising campaign
Noun
All the advertising activities that a company uses, during a given period, to promote and present the characteristics of a product or service to encourage consumers to buy it.
Example: The Government has launched an advertising campaign to encourage people to vote.
fr: Campagne publicitaire / de publicité
Billboard
Noun
It's a large pannel for advertising, located outside such as on the front of a building or along a road, on which advertisements are placed.
Example: The company promoted its new product on a billboard placed along this frequently used road.
fr: Panneau publicitaire / Panneau d'affichage
Brand
Noun
A word or symbol used to identify a type of product or service offered by a particular company.
Example: I love this brand of shoes.
fr: Marque
Brand image
Noun
The brand image of a particular brand of product is the image and impression that consumers have of it.
Example: This bad publicity can threaten our brand image.
fr: Image de marque
Brand loyalty
Noun
The loyalty of some consumers to continue buying the same brand of goods rather than competing brands who offer the same products or services.
Example: All manufacturers want to encourage brand loyalty to their own products.
fr: Fidélité à la marque / Loyauté à la marque
Celebrity endorsement
Noun
Celebrity endorsements are when a famous person appears in an ad or recommends a product or a service
Example: Strategies vary from innovative bottle design and unusual ingredients through to fulsome use of celebrity endorsement.
fr: L'approbation des célébrités / L'appui des célébrités
Communication
Noun
Communication is the main element of advertising, it represents the means by which companies transmit a message, an idea relative to a product or service, in order to emphasize and to sell it.
Example: Television is an effective means of communication.
fr: Communication
Company
Noun
An entity representing an association of people whose purpose is to produce or sell goods or services in order to make a profit.
Example: I work for a company that produces car parts.
fr: Entreprise / Société
Competitive (advertising)
Adjective
A competitive advertising is an approach in which a product is compared with a competitor's product in order to highlight the advantages of the former, by emphasizing the fact that their product or service is superior.
Example: This gives the company a competitive advantage over its rivals.
fr: Publicité compétitive / concurrentielle
Cradle-to-Grave philosophy
Adjective
It represents the advertising of one's products or services to customers throughout their lifespan.
Example: We must use the cradle-to-grave philosophy by bringing our colorful logo to the eyes of children.
fr: La philosophie du berceau à la tombe / Tout au long de sa vie
Customer
Noun
A person or an organization that buys goods or services from a shop or business
Example: Companies are trying to improve customer satisfaction.
fr: Client / Consommateur
Customer satisfaction
Noun
The fact that a product or service provided by a company has met the expectations of customers.
Example: The goal of our new product is to achieve 100% customer satisfaction.
fr: Satisfaction des clients
Down-market
Adjective
A market relating or appealing to lower income consumers.
Example: I prefer to buy down-market clothing.
fr: Bas de gamme / Bon marché
Localization
Noun
In advertising, localization is the act of adapting an advertisement for a product to the possible languages and cultures of a new particular region or market.
Example: Localization is important for companies trying to enter a foreign market.
fr: Adaptation (aux spécificités locales)
Market research
Noun
An application whose purpose is to study the status and characteristics of a potential market where a company would like to set up, factors such as consumer's needs and habits, or even if they are already competing companies present in the market.
Example: Our market research shows that demand for small cars will continue to grow.
fr: Étude de marché
Nagging phenomenon
Noun
The tendency of children, who are bombarded with marketers' messages, to continuously request advertised items, and therefore they have an influence in their parents' buying habits.
Example: Advertisements are the main cause of the nagging phenomenon.
fr: Phénomène persistant / tenace / récurrent
Newspaper ads
Noun
It is a printed advertisement that is published in a newspaper.
Example: Check libraries, newspaper ads and the web to see what types of jobs are available.
fr: Publicité dans les journaux / Annonce dans les journaux
Packaging
Noun
Materials used to package or protect goods stored and sold in stores. It is also a real communication interface between producers and consumers, which allows them to directly recognize a product from a brand.
Example: These materials can be recycled into other packaging products.
fr: Emballage / Conditionnement
Pop-up ads
Noun
Pop-up ads or pop-ups are forms of online advertising on the World Wide Web. It is a window that especially contains an advertisement, that appears on the screen although it has not been requested
Example: For that reason, he rejected pop-up windows.
fr: Pop-up / Fenêtre pop-up / Fenêtre intruse
Product
Noun
An item or service that is produced or created, usually for sale.
Example: When it is finished, the product is packaged and sent to shops to be sold.
fr: Produit
Product placement
Noun
A product placement is a advertising technique where references to specific brands or products are incorporated into another work, such as a film, television program or by influencers, with specific promotional intentions.
Example: Many advertisers have opted for product placement on TV shows.
fr: Placement de produit
Purchasing influence
Noun
The purchasing influence is represented by factors that can influence the behavior of the consumer, and thus influence his choice, namely the type of product, the price or also the promotion.
Example: The purchasing influence often makes consumers doubt their choices.
fr: Influence des achats
Purchasing power
Noun
Money that people have available to buy goods with. Advertisements must take into account the purchasing power of the population in order to adapt the prices of products.
Example: Inflation reduces the purchasing power of people living on fixed incomes.
fr: Pouvoir d'achat
Push notification advertising
Noun
Push notification advertising means delivering ads to users' desktop or mobile devices to encourage them to use an application. It is represented by an alert generated by an application when the application is not open, notifying the user of a new message, update, social media post.
Example: Push notification advertising is a great tool to reach your customers and future customers.
fr: Publicité par notification push
Reduction
Noun
In advertising, is indicates a reduction in the price of a product granted to consumers. One of the most common reason is to attract new clients.
Example: What reduction will you make on this article ?
fr: Réduction / En promotion
Slogan
Noun
A short and original sentence that is easy to remember, associated with a product, a brand or a company, to attract people’s attention or to suggest an idea quickly.
Example: Nike's slogan is "Just Do It".
fr: Slogan / Accroche
Social media
Noun
It represents all the communication networks, websites and applications that enable users to create and share content or to participate in social networking. It is also used by brands to broadcast their advertising to the population.
Example: Many government officials have used social media to announce attacks and document damage.
fr: Réseaux sociaux
Sponsorship
Noun
Sponsorship advertising occurs when one party agrees to support the other in exchange for a predetermined amount of exposure. It can increases the impact and promotion of a business.
Example: The project needs to raise ￡8 million in sponsorship.
fr: Parrainage / Sponsoring
Street advertising
Noun
Street advertising is a promotional technique that brings products or services directly to customers in a public place.
Example: We used street advertising to surprise people with our new brand.
fr: Publicité de rue
Target market
Noun
A group of customers who have been aimed and identified by a company as the most likely buyers of their products or service, and therefore to whom the company wants to sell them.
Example: Our target market is young consumers who like trendy clothing.
fr: Marché cible
Television commercial
Noun
It is the use of television to increase the awareness or appeal of a product, idea, brand or organization.
Example: One television commercial showed a couple at a raucous party, getting friendly as they talk about the lottery.
fr: Spot TV / Annonce télévisée
To capture (an audience)
Verb
That's what advertising is all about, it is the idea of getting the audience interested and giving them a reason to listen.
Example: A brand must satisfy again and again, and it's a real challenge to capture an audience.
fr: Capter l'attention
To convince
Verb
Persuade someone to do something. Through advertising, companies seek to convince viewers and make them want to buy their product.
Example: He managed to convince the jury of his innocence.
fr: Convaincre / Persuader
To design
Verb
The creation of the different elements of an advertisement or a product for example.
Example: We need to design a new advertisment to promote our new product.
fr: Concevoir
To promote
Verb
It indicates the action of making a product, or service more popular, and therefore, helping to sell it, by drawing attention of customers and making them want to buy your product. It is the main objective of advertising.
Example: She's in London to promote her new book.
fr: Promouvoir / Faire la promotion de...
To sell
Verb
To give something to someone in exchange for a sum of money.
Example: He sells newspapers for 50 cents each.
fr: Vendre
Trademark
Noun
A name, symbol or design that a company uses for its products, usually registered and protected by law, that can't be used by anyone else. In English, a trademark is called "a registered trademark" can be represented by the symbol ®.
Example: To fight against counterfeiting, companies are very protective of their trademarks.
fr: Marque déposée
Trend
Noun
A general direction in which a market situation is changing or developing. For advertising, some types of ads will be more trendy than others, and this allows you to see which ones are most effective in attracting customers.
Example: The latest figures show a clear growth trend in the cleaning products sector.
fr: Tendance
Website
Noun
A set of pages on the internet, where a company or an organization, or an individual person, puts information. Web advertising has a wide reach and is one of the most effective forms of advertising to promote a product or a service.
Example: A lot of TV adverts these days invite viewers to visit the company's website.
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